TikTok is introducing a fresh option that enables them to cut down on the volume of AI-made media appearing in their feeds. This move comes as the platform disclosed that it now features in excess of 1 thousand million AI-generated clips.
Trial and Implementation
This change is in a pilot phase over the coming weeks before a widespread launch. This advancement comes amid a surge in AI-generated material, fueled by emerging content generation software.
AI Content on Other Platforms
Studies have shown that approximately one in 10 of the most rapidly expanding video streams on a competing service primarily display content made by AI. A large amount of this output is considered mass-produced AI material, a term for poor-quality, bulk-generated content that is typically illogical or surreal.
Our research shows that numerous viewers appreciate content made with AI tools, including digital art to educational videos, and we intend to give people the ability to see more or less of that, depending on their own likes,” stated a spokesperson.
Volume and Proportions
TikTok shared that there are currently 1.3bn videos on its network identified as made with AI. Overall, more than 100 million pieces of content are uploaded to the platform daily, making clips made by AI a minor part of its total content library.
Customizing Your Feed
Viewers will be capable of decrease or raise the amount of artificial media they see by accessing the topic control option in the app and choosing the AI content topic. Additional categories that can already be adjusted under the tool encompass news, style, aesthetics, and choreography.
Platform Guidelines
The platform’s rules oblige users to label lifelike artificially created content, and it bans harmful deepfakes of public figures or crisis events. Any believable AI-generated clip that is without a tag can be taken down under its user guidelines.
Furthermore, the app will henceforth attach an “AI-made” tag to content made using its built-in AI features, or flagged by an industry-wide initiative for identifying AI-generated material. This measure is aimed to stop users from attempting to evade the tagging system.
AI Literacy Programs
The company is additionally introducing a $2m awareness program for specialists and institutions to develop informative material about using AI responsibly. This initiative will benefit charitable organizations specializing in educating coding and technology.
Content Safety Approach
The platform has supported its content review process, amid controversy over plans to lay off numerous safety staff in the UK. TikTok is set to eliminate hundreds of positions in its user protection department in London, with worker representatives and internet security professionals voicing alarm that people are being substituted by automated systems.
A trust and safety lead stated that staff-based oversight would continue to be important, but AI can protect employees by removing the most distressing content ahead of it gets reviewed by staff. The company stated a notable drop in disturbing and violent content reviewed by safety staff over the past year due to reliance on its automated systems.
“We think that it’s essential to integrate people and machines to keep the platform safe,” she said. “We’ll have people as involved in the system, but we also think it’s highly necessary to reduce exposure to unsafe media as quickly as possible, which is the area in which a significant AI assistance is making a difference operate efficiently.”
